New research uncovers the consumer understanding of leather and its place in a society committed to making better choices for the environment.
The pandemic and graphic images showing the effects of climate change are having an impact on consumer behaviour. Attitudes and habits are changing at pace and so Leather UK, Leather Naturally and the Institute for Creative Leather Technologies (ICLT) have collaborated in the commissioning of research to better understand consumer knowledge around leather and its origins as a by-product of the food industry.
The report also investigates the world leather exists in, by exploring emerging purchase behaviours as well as attitudes to new forms of consumption, such as rental and pre-loved, currently making headlines in fashion, homeware and other industries. It examines a new age of thrift, a ‘make do and mend’ culture and the encouraging signs of a move away from fast, disposable fashion and consumer goods.
These trends bode well for a high-quality material like leather, which lasts a lifetime.
Download the report here.