Magnus Alpha was conceived 4 years ago during my 12 year career in the footwear industry having worked for DC Shoes, Palladium Boots and K-Swiss.
The brand was conceptualized with the ambition from my perspective as a son of immigrant parents. To apply all that I had learned in my career and create my own legacy in the footwear industry.
The brand started with the initiative to think global and act local by designing the product in Italy and produce it in Mexico and the US vs the traditional resources from Asia.
We produce premium leather goods, footwear and accessories with US leather hides in León Mexico.
My passion for leather is driven by its luxurious appeal when finished and then how it ages with beauty taking on more character through wear and tear.
The consistent feedback I receive from my customers upon first opening a Magnus Alpha product is, “The smell and feel of the leather is worth the price tag”
MAGNUS ALPHA meaning “great” and “dominant” in Latin, these words signify our mission to inspire great dominance in self-identity and to ignite confidence in the luxury of being a “Product Of An Immigrant” (POAI).